The impact of culture difference on advertising Research Proposal

The impact of culture difference on advertising - Research Proposal Example This "The impact of culture difference on advertising" essay outlines the issue of cultural stereotypes and cultural division that can sometimes become the reason of failed advertisement campaign. Existing literature suggest existence of stereotypes to cultural differences among consumers. These stereotypes begin with preliminary analysis of advertisement before the audience’s response to content of advertisements. Creativity in advertisements, which is instrumental to effectiveness, is one of the major victims of culture based stereotypes and the audience’s perception of creativity vary with cultural orientation. This may then extend to relative effectiveness of advertisement based on cultural orientations and identifies the need for exploration of other effects of cultural differences on advertising (An, 2013). The effect of culture on advertisement has been noted in television advertising in cross some regions. A study of university students in Warwick, Beijing, and Hong Kong showed this. The students reported a significant difference in perception on television advertisement and the observation suggest that this difference could be observed across people from other regions and across different modes of advertisement. In addition to cross cultural difference in attitude towards advertisement, differences exist between attitudes towards television advertisement and other television program and this means that reliance on television viewership as an indicator of advertisement may not be true (Guo, Cheung and Leung, 2012). A study on effectiveness of online advertisement also supports effectiveness of

Joyce Essay Example | Topics and Well Written Essays - 500 words

Joyce - Essay Example This darkness that surrounds the photograph brings the mood of gloom. This place lacks any color surrounding it. Not even the buildings have been painted a bright color. It is as if event eh owners of these buildings have no life or fun to look forward to and hence the dark color in their building and surroundings. Anything that is gloomy attracts the mood of sadness and this is what eventually hits an individual after the analysis of the features of the photography. The light at the end of the photograph brings about a little change of mood as the mood changes from that of sadness and desolation to that of hope for the distance future. The mood of hope from the light however seems to be on only a few places, while the rest still maintain the mood described above of gloom and melancholy. Eveline’s tone in the narrative is full of sadness and at times dejection. She is weary of the little town she calls home and of her family as well. Everything in her surrounding brings sadness and pessimism about her life and what it has amounted to. Her childhood home has become empty as the people she knew and grew up with left starting from her mother who passed away and friends who have left for other places. The loneliness is similar to that of the buildings in the photograph which leads to melancholy and gloom. She is bitter with her father for leaving her all alone to support the family which includes her two younger brothers and the father himself (Joyce 514). The desolation that has surrounded her home is the same that surrounds the buildings in the photograph which have no ounce of color to brighten them up and which eventually only adds up to the general tone of sadness. Amidst all this sadness and bitterness, she has a window of hope for her future. She wants to leave and get married in another place. There is hope of starting over and meeting new people which not only brings hope but also happiness.